Home > Search Results: keywords:"Business modely"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing mix of mobile applications
 Hevesiová, Tamara ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This bachelor thesis is focused on mobile applications and their marketing mix. Its goal is to evaluate the possibilities in the use of marketing tools of mobile applications and therefore provide a base to developers for creating a marketing mix of their applications. The theoretical part introduces mobile applications and their tactical tools. The following practical part studies and compares the specifics of the concrete marketing tools from the point of view of users, their opinions and preferences gained from data collected in questionnaire. In addition, it analyses information about the occurrence of specific features of apps in Google Play and Apple App Store gathered from a large number of apps from web pages of these app stores. The practical part also compares the cooperation of app developers with app stores Google Play, Apple App Store and Windows Store in distribution of apps thanks to available information about the conditions of cooperation from their web sites. The thesis is enriched by the information from the TV-program Applikace about the effectiveness of such kind of app propagation. The conclusion of this thesis includes the evaluation of marketing tools of mobile applications and a recommendation for app developers.
Detailed record
M-commerce and its impact on acommodation services
 Havelková, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main goal of the bachelor thesis is to describe the developement and expansion of a phenomenon known as M-commerce and criticaly analyze its impact on accommodation services. The purpose of the introduction chapters is to put the topic in context with developement of comercial internet and E-commerce, followed by description of the branche M-commerce from two points of view, business and technological. From those points is investigated the segment of M-tourism, the usage of mobile applications in accommodation services. After the analysis of impact of mobile technologies on purchasing process in tourism follows examination of trends and specific usage of applications. In the final chapters, the usage of mobile technologies in three business models is compared and their disruptive potential to acommodation industry is investigated.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English